Going online has never been easier with the advent of wireless connectivity options such as Wi-Fi and HSDPA on recent Nokia devices. While internet connectivity is primarily a means for one to get online and surf the world wide web, it’s usage is wide and varied. Think of it this way: on the streets, you see a familiar sight and it reminds you of a moment spent with someone close. Instinctively, you would like to take a picture of it on-the-fly with your camera phone, just for memory’s sake.

Of course, if it’s not for your own reminiscence, chances are you’ll be showcasing your latest discoveries to your friends. Whilst file sharing applications and portals such as Flickr and Shozu have been around for the past few years, there exists a growing issue of having a centralized service that hosts, shares and distributes images from your mobile device onto a widely accepted platform. And thus, enters Nokia’s solution to this: Share on Ovi.

Perchance that you think Share on Ovi is the first file-hosting service by Nokia, it’s a concept that needs to be rectified. In truth, Share on Ovi had its roots from Nokia’s alternative platform for file-sharing, MOSH. Symbolizing MObile SHaring, MOSH started off as a portal that gives users the freedom to upload images, videos, and even S60 applications, which includes games and user experience enhancements, for your Nokia devices. The MOSH platform saw a steady increase in page hits and to date enjoys up to 74,592,978 downloads and is still an active portal even as we speak. But during July 2007, Nokia made a move to acquire the media-sharing site, Twango, which opened up new doors for Nokia to explore more avenues for experience sharing via Nokia devices. What was then created is the brand new Share on Ovi, which utilizes the Twango engine to host images with its metadata intact.

With Ovi meaning “door” in Finnish, and the implication of the word “share”, Share on Ovi’s goal is to open a door to an avenue for sharing multimedia content with ease of accessibility on both your Nokia device and your PC and focuses on sharing experiences with everyone. Content uploading can be approached upon in a myriad of ways, one of which is the tried and tested method of transferring your images onto your PC and uploading it from there. But the true purpose of Share on Ovi is to provide you with an integrated experience that also allows one to capture from your Nokia device, edit from your Nokia device, and share it to the world using your Nokia Device. For newer devices such as the Nokia 6220 Classic or the recently unveiled Nokia N96, Share on Ovi is integrated within the device and provides you with quick access to uploading. Nonetheless, previous models would also be ready for Share on Ovi, with the aid of Nokia’s Share Online, which actually links you to not only Share on Ovi, but also Flickr and Vox should you require alternative image hosting sites.

This is not restricted to just uploading and storing your files onto Share on Ovi. With the ability to share your images and videos in a private channel that’s by invitation, or publishing it out for the world to relish in your experiences, Share on Ovi is also an organizer to sort out your life report through the use of pictures and videos. More importantly, Share on Ovi’s secondary aim is to create a community amongst users of Share on Ovi, thus growing the trend to share more amongst friends, family and even new-found friends through the Share on Ovi community. To learn how you can fully harness the Share on Ovi experience on your Nokia device, tune in to our next article.